When creating a listing (whether dropshipping or reselling), what’s the most important thing to focus on in order to get more sales?
Should you stuff your listing full of keywords? Long titles? Short titles? White background images or lifestyle images? Does social proof matter? You get the picture…
In this article we’re going to break down the 5 most important things you can do to get more views (and ultimately more sales) on your listings.
#1 - The Product
The best product in the world with a terrible listing will still sell. But just the same, the worst product in the world with the most optimized listing, won’t ever sell.
The easiest thing you can do to ensure more sales….is do more product research and list IN DEMAND products that are proven to sell. Then, everything else that comes along with listing optimization will actually help.
#2 - Product pictures (especially the cover image that customers see first)
The main image is single handedly the most important thing within your listing. It can grab the potential buyer’s attention….or not.
And if your listing doesn’t stand out among all the others (or even if you’re using the same exact image as every other product you’re competing against), you’ll be fighting an uphill battle to get sales.
On the contrary though, if you have high quality product images that pop (especially your main one…you’ll sell a lot easier. Your main image should grab attention, but it should ALSO convey exactly what the product is in a split second or two. You only have a few seconds to explain to the buyer what exactly it is that they’re buying and make it look valuable. You do that with your main picture.
Then, after you get the click (and the buyer is on the listing) that’s when added lifestyle photos and product features can help sway an on the fence buyer. But they’ll never get to that point if your main image doesn’t intrigue them enough.
#3 - Title
Believe it or not., you want to keep this shorter than you think. DON’T stuff it full of keyword after keyword.
You want a short, to the point title, that conveys exactly what the product is when read (in a split second or two). Don’t get me wrong, keywords definitely matter here, but TOO MANY keywords and a long title are 100% NOT the way to go. And too many people get carried away with them…and the readability of the title suffers, which is a BIG mistake.
It’s a delicate balance (remember short & concise….easy to read & understand fast…with some good keywords sprinkled in).
#4 - Social Proof
If you’ve got good reviews, you can add them as pictures (or even as text in your description if you need to). But social proof goes a long way to inspire buyer trust. Use it if you have it!
#5 - Description
The description certainly matters, but it ONLY comes into play when you’ve already gotten the click on your listing and the buyer is trying to find out more about the product.
Contrary to what you might hear elsewhere, I don’t think stuffing your description full of keywords makes that much of a different in how these platforms rank you. What matters most is what we’ve already talked about (mainly the product….and then how potential buyers interact with your listing) – or what’s considered something like click through rate and even conversion rate.
The keywords can help, but they're NOT your be all end all. Trust me. You want a well written description that answers questions about the product, the specs, and the potential uses. You also can use this area to explain how the buyer will receive the item, or the shipping speed, or any money back guarantees and any customer service promises you might have.
None of these things are necessary, but they can help sway an on the fence buyer…and they can also reduce customer questions and save you time in the future.
If you do all these things, the keywords should just happen naturally and you’ll have given the platform more then enough information on what exactly it is that you’re selling.
So there you have it, 5 things to focus on when creating your dropshipping listings….and their order of importance.
If you'd like to watch the complete video explanation of this, check it out below.