So today we’re going to cover my top 5 tips to sell more units on Amazon.
These tips are more geared more toward Online Arbitrage, Wholesale, Retail Arbitrage, & Liquidation sellers...so, basically any other Amazon Seller besides Private Label.
Tip #1: Use a Repricer
Repricers are a complete game changer. They allow you to always be competitive for the buybox on a listing. And that's where the majority of Amazon sales come from. If you can't win the buybox, chances are you won't make many sales.
There are several repricers you can look into using for Amazon. Reprice it & BQool are two that I recommend you look into. There’s also a less sophisticated one that comes for free in seller central.
Tip #2: Do More Product Research AHEAD OF TIME (BEFORE you buy the product)
Don’t waste time returning items you can’t sell or getting stuck with inventory because you didn’t do your research. Don’t take unexpected losses on products you guessed on.
You can do simple product research on your competitors with a google chrome plug in called Online Seller Add on (look for it in the chrome store - it's free). See the picture below for reference...
You can also check the sales velocity of a potential product with the click of a button with Jungle Scout’s Chrome extension.
You can sign up for the Jungle Scout Chrome Extension (Lite Version) pictured above.
You can run the numbers on a potential FBA margin using the FBA Calculator Amazon Provides you…or you can download another google chrome plug in called AMZ Scout FBA Calculator (also free - check the chrome store).
Tip # 3: Ship your products into FBA
Fulfillment by Amazon is a massive tool you should utilize. It allows you to tap into their distribution network, warehouse storage, their employee’s time, & their customer service.
All of that is huge for you because it’ll mean less trips to the post office & less time dealing with customers. All you have to do is source profitable products then ship them into FBA & let Amazon do all the work for you. The most important reason you want to do this though, is because your products will then be eligible for Prime Shipping to Amazon customers.
That means by shipping your products into FBA, you’ll be able to win the buybox at a higher price point than if you otherwise didn’t. So you’ll sell more of your units.
If you don’t want to ship into FBA for some reason, I would recommend you look into Seller Fulfilled Prime & applying for that. Because if you’re trying to compete with FBA Sellers by Merchant Fulfilling normally, it’s going to be really tough.
At the very least, you should be offering free shipping as a Merchant Fulfilling Seller.
Tip #4: Share the buybox
When most sellers add a product to a new listing, they think “I’m going to list mine slightly under the buybox price to win the sale over other competitors."
The issue with that strategy is most advanced sellers have repricers (tip #1).
So, by listing your product below other sellers that's just going to start a race to the bottom pricing battle between you & their software.
Often, it can be better to simply match the buybox price. If you share the buybox with other sellers it will rotate between everyone with the lowest price (assuming they all have the same availability & shipping) & then everyone gets to sell their products at a higher price.
Tip #5: Don't JUST sell on Amazon.
While this article is about how to sell more on Amazon, you should also look outside of it.
Expanding to other marketplaces can help your bottom line, but it can also give you different strategies you can transfer back to Amazon to use in the future.